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Electropop is a popular music fusion genre combining elements of the Electronic music and Pop music styles. It has been described as a variant of synth-pop with emphasis on a hard electronic sound. The genre was developed in the 1980s and saw a revival of popularity and influence in the late 2000s. The genre is often confused with electro, which is sometimes called electro-pop. However, it is a separate genre incorporating funk and early Hip-hop.
During the early 1980s, Japanese artists such as Yellow Magic Orchestra and Ryuichi Sakamoto and British artists such as Gary Numan, Depeche Mode, Orchestral Manoeuvres in the Dark, the Human League, Soft Cell, John Foxx and Visage helped pioneer a new synth-pop style that drew more heavily from electronic music and emphasized primary usage of synthesizers.
In 2009, The Guardian quoted James Oldham—head of artists and repertoire at A&M Records—as saying "All A&R departments have been saying to managers and lawyers: 'Don't give us any more bands because we're not going to sign them and they're not going to sell records.' So everything we've been put on to is electronic in nature."
Goulding first became known in the United Kingdom thanks to her 2009 electropop hit single, "Starry Eyed". which was featured on her critical acclaimed debut album Lights. Eventually, she became internationally known thanks to the album's title track, "Lights", a pop song with electronic beats, with critics describing it as "a pleasing, catchy slice of electro-pop", became an Sleeper hit. "Anything Could Happen", the lead single of Goulding's second studio album Halcyon marked a shift from her debut sound, embracing a stronger fusion of electronic beats with catchy pop melodies. Furthermore, its re-issue Halcyon Days cemented Goulding as one of the mostly widely recognised figures in electropop music, collaborating with several electronic acts and achieving mainstream attention. In 2015, after the release of Goulding third album Delirium, Carrie Battan for The New Yorker dubbed Goulding as "the Pop star of E.D.M." After 2016, Goulding went on a five-year hiatus, but she kept releasing successful stand-alone singles in the genre.
German DJ, and record producer Zedd, debut album Clarity was one of the records that influenced the development of electronic pop music into the mainstream, mixing strong electronic beats with catchy tunes performed by pop artists that made him and the genre gain commercial popularity in during the 2010s, and as well carving his own pop persona.
Electropop acts that achieved either commercial or critical success during the 2010s include: Sofi Tukker, Lykke Li, Mura Masa, Empire of the Sun, Chvrches, AlunaGeorge, Icona Pop, Tove Lo, Broods, Troye Sivan, Charli XCX, MØ, Florrie, BANKS, Bright Light Bright Light, Foxes, AURORA, Allie X, and Marina Diamandis.
The Korean pop music scene has also become dominated and influenced by electropop, particularly with boy bands and girl groups such as Super Junior, SHINee, f(x) and Girls' Generation.
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